A Brand for London and @we_are_london
branding + London + twitter = happy
I love it when my interests combine and create Captain Planet.... or interesting blogs.
Apparently London is looking to rebrand, and have put out an open RFP. Moving Brands has taken up the challenge and are chronicling it on this blog, as well as opened up the process to the public via both the blog and their Twitter feed. After the debacle of the London 2012 Olympics logo and branding, this seems like a wise move.
London has so much iconic imagery associated with its storied history, it must be hard to sift through everything to land on once set of images (and sounds?) that will express London's identity to the rest of the world. I definitely look forward to following the progression of this project.
